Youtube HTTPS support increases

Youtube announces in their transparency report that they are now using HTTPS encryption on 97% of their products. This is fantastic news, HTTPS adds a layer of protection and trust to your website for your website visitors.

They announced that they will be gradually stopping support for the sites that cannot use HTTPs.

To get more information about HTTPs certificates or purchase one, get in touch

.web domain suffix sold

Big news floating around the web today.

Most web addresses end with .com but two days ago an auction was ran for ownership of the .web address which resulted in the suffix being sold to a company called Nu Dot Co the BBC reports.

Seven companies took part in the auction, with Google being one of the unlucky ones.

The address sold for 135 million dollars.

 

To purchase a web address, get in touch

Consider a different domain name

Choosing a domain name is important, it can form a picture of what a user should expect when visiting your website before they even open up their laptop. If a business adopts a silly domain name you would not expect to see a crisp, almost legal looking website when you visited that address. Many companies struggle to chose a name simply because of availability. Everyone wants the .com and in this country the .co.uk version of addresses but these are not always readily available.

Many companies are now choosing to use the .eu or .org domain addresses to avoid competition for website URLs. This is a perfectly valid approach!

If a company desires they can also point multiple addresses to a website if they desire, meaning they could purchase the .com TLD later down the line when they are established on a .eu domain for example. Wikipedia says that “26% of .eu domain names are redirects for existing national TLD or .com websites” which shows the huge trend in this sort of domain name choice.

This article describes how many large companies are moving towards custom or brand specific domain names.

Get in touch with me to discuss domains or for more information regarding your next project.

Tumblr dropping in value

It’s been a while since I last used Tumblr. Twitter filled the need for me, it meant I could post to whoever wanted to follow me, like Tumblr did, but without the pressure of adding images or videos to grab users attention on the platform.

A shame that the stock value is falling for Tumblr, on the positive side it does open up the opportunity for other services to grab the attention of the users on their.

Yahoo paid £830m for the company in 2013 – but it has since had £541m slashed from its valuation.

The BBC state that users have been unhappy with the slow release of new features, something that has become crucial in the web in recent years.

Tumblr has also not responded to mobile users as much as other services, such as Facebook, by adding mobile advertising. Ad revenue is huge for sites with traffic at the levels that Tumblr has and almost all commercial websites should consider implementing advertisements on their websites to increase revenue.

There are many non-intrusive adverts that can be placed on websites. Send me an email to find out more.

Creating a quality project specification is mandatory

Start a new project without a proper specification and you will have problems.

I learnt that the hard way with an old project, luckily we sorted everything in the end. Ask yourself the following questions and you will be in a much better position for starting something new.

Leave a comment if you have anything else to add.

Drop me an email if you would like to discuss a new or existing project.

  • What is the need for the project, is there a problem with a current system, is the reason for the project due to inefficiency?
  • What are the benefits of this project being undertaken, will the business benefit?
  • What will be the consequences to the business (financial, reputation etc) if the project does not go ahead or fails to deliver the objectives?
  • Are there any disadvantages to implementing this project?
  • Are there any easy-to-implement alternatives to this project? Sometimes other solutions are available that do not require the cost implications of a full-blown project.
  • Are there release timescales that need to be taken into account?
  • Who are the relevant users, this includes individuals who need to use the system and are to be dependent on the system?
  • Who is managing the project, will this be handed over to web or will the project need to be released in stages and approved by an external party?
  • Who will be responsible for deciding whether the project goes ahead or not after the initial investigations?
  • Are future updates going to be necessary, what might these be?
  • What is the ideal goal of the project, is there any lenience in the final release in terms of functionality or deadline target?
  • What might the potential be for the project moving forward?
  • Has a design or wireframe been created, can this be completed internally or does this need to be external?
  • Do we have the technical ability to complete this project now?
  • Is this project dependant on another?
  • Is the new project dependent on the successful delivery of a current project? If so, a full report on the status of the project already underway should be obtained before committing to the new project.
  • What are the success criteria that will indicate that the objectives have been met and the benefits delivered?
  • Will new equipment/products be required to facilitate project delivery for example is new software needed?
  • Will existing staff require re-training for example to learn new business processes?
  • Which individuals, teams or departments will be involved in the project?
  • Will the project deliverables need to be tested and, if so, by whom?