Big news floating around the web today.
Most web addresses end with .com but two days ago an auction was ran for ownership of the .web address which resulted in the suffix being sold to a company called Nu Dot Co the BBC reports.
Seven companies took part in the auction, with Google being one of the unlucky ones.
The address sold for 135 million dollars.
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Choosing a domain name is important, it can form a picture of what a user should expect when visiting your website before they even open up their laptop. If a business adopts a silly domain name you would not expect to see a crisp, almost legal looking website when you visited that address. Many companies struggle to chose a name simply because of availability. Everyone wants the .com and in this country the .co.uk version of addresses but these are not always readily available.
Many companies are now choosing to use the .eu or .org domain addresses to avoid competition for website URLs. This is a perfectly valid approach!
If a company desires they can also point multiple addresses to a website if they desire, meaning they could purchase the .com TLD later down the line when they are established on a .eu domain for example. Wikipedia says that “26% of .eu domain names are redirects for existing national TLD or .com websites” which shows the huge trend in this sort of domain name choice.
This article describes how many large companies are moving towards custom or brand specific domain names.
Get in touch with me to discuss domains or for more information regarding your next project.